Triumph launched a new global campaign for Spring/Summer 2017 based on the motto: “Find the One for Every You”. This new campaign takes the up to now campaign (Find the One) to a next level by pointing out the magnitude of roles that a modern woman must play. For each role she has, Triumph offers her the “one” bra. Our goal was to apply Triumph’s global campaign to a local level.
The modern woman plays multiple roles. She works out, she goes out, she runs a family and a career. And for each of these roles, her lingerie needs change. We tried to find a Greek woman with different and demanding roles in her life. Therefore, we created a playful video starring Smaragda Karydi. A famous TV and stage actress who has many roles during a day. She has to be professional at her acting career, caring with her beloved dog, always available for her friends and family, energized for her daily fitness routine and glamorous for her night outs and the photographers that follow her every step.